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Executive Coaching for Senior Leaders and Founders

See your thinking.
Own the room
everytime.

Eye Think simplifies your thinking and shapes your messaging by using structured drawings.

Leaders deserve thinking partners who visualise your thinking

Eye Think offers three drawing-led services that help you lead with impact.

Laptop screen showing a Zoom meeting with handwritten notes and charts about expectations, boundaries, productivity, and losses, alongside a video feed of a smiling woman.

01 Executive Coaching

Designed for founders and senior leaders who think fast and think visually, our drawing-led approach helps you externalise your thinking to spot patterns and make confident decisions.

Illustrated infographic mapping career progression and partner relations, featuring onboarding steps, well-being support, partner development, leadership, retirement planning, and core values with diverse characters and symbolic visuals.

02 Strategic Drawings

We create Strategic Drawings for leaders, founders and sales teams to make your big ideas stand out.

Laptop on a desk displaying a whiteboard with sketch notes, diagrams, and flowcharts about creativity, marketing, and event planning.

03 Sketchstorming Course

Learn Sketchstorming, our unique drawing-led methodology for people who think visually.

Conference stage with two large screens showing illustrated plans for British Diving at the 2024 Paris Olympics, featuring diagrams, swim figures, and text about goals and athlete leadership.

Our proven strategy

Complexity isn’t solved by more thinking, it’s solved by seeing. Our drawing-led approach explains what words never will.

  • Experience

    20+ years of drawing-led communication and executive coaching, wielding a pen in the beating hearts of progressive businesses and people.

  • Approach

    Our unique methodology is built on seeing patterns others miss, extracting insights and bringing them to life in front of you.

  • Science

    The brain processes images sixty thousand times faster than words. Visualising complex concepts and strategy works.

Smiling blonde woman wearing a black jacket, white shirt, and blue jeans standing with hands in pockets against abstract art and white brick wall.

The creative mind behind Eye Think

Rachel Smith has worked with FTSE 100 companies, CEOs, founders and high-performance teams across sport and business. She has earned a reputation for making the complex simple through sharp thinking, thoughtful coaching and distinctive visual clarity.

What our clients say

"Rachel has a remarkable ability to turn complex thinking into simple visual representations."
Mikey Howe
Mikey Howe
Advisor, Founder, CEO
"Rachel is a brilliant thinker. I’ve repeatedly seen her bring entirely new perspectives to the heart of strategic challenges."
Sophie Miller
Sophie Miller
Head Coach, Sanctus
“Rachel's visual maps have been integral to the success of my team and our work.“
Emma Stephenson
Emma Stephenson
Director of Partner Relations, Clyde & Co.
“Every session with Rachel moves me closer to where I want to be. Her coaching has helped me psychologically recover from cancer, and step out once more to lead a new business.”
Louise Nicolson
Louise Nicolson
Founder of Data Counsel
"Rachel’s coaching has had a significant and sustained impact on my personal and professional life. She supported me to create positive impact."
David Carry
David Carry
Three time Olympian and CEO Track Record
"I see people all the time setting goals but having zero idea of what it’s going to take to get there. The visual helped me to recognise what I wanted out of the next 12 months and be accountable to that."
Adam Ramsay Peaty
Adam Ramsay Peaty
Triple Olympic Gold medalist

Frequently asked questions

Find answers about our coaching and visual thinking services.

What does Eye Think do?

One-page Strategic Drawings for high-stakes communication, Executive Coaching that helps you think more clearly using live drawing, and Sketchstorming, a unique method you can learn to solve problems visually.

Who is Eye Think for?

Founders, CEOs, executives and teams who need to explain something important, align people quickly or make decisions under pressure. If clear thinking, influence or fast understanding matters, this approach is built for you.

Why is drawing-led thinking so effective?

Visuals simplify ideas that are hard to explain with words alone. They help people understand faster, remember more and get on the same page. In high-pressure moments, they make your message easier to land and repeat.

How is Eye Think different from traditional coaching or consulting?

Using drawings are unexpected and they get the audience to pay attention. Most approaches rely on slides, documents or purely verbal conversations – Eye Think works visually in real time. We draw your thinking as you talk, turning ambiguity into something you can see, understand and act on. This leads to quicker clarity and clearer decisions.

Do I need to be able to draw?

None of my clients draw. The value comes from how our visuals clarify your thinking, not artistic skill.

Let's bring your ideas to life

The next clear decision starts with a conversation.

Book a call